Junxion brings 1% for the Planet to Power Plant

Junxion’s client, 1% for the Planet, was in the spotlight at the Special Edition Power Plant XI, held November 5th at the Vancity Theatre in downtown Vancouver.

Power Plant is a unique gathering bringing together sustainable business leaders, social entrepreneurs, eco-adventurers, green artists and media activists for socialising and learning about great ideas. The event takes place every few months at different venues around the city, offering an innovative and casual approach to networking with the aim of celebrating success, sharing ideas and knowledge, creating strategic partnerships and promoting the growth of Vancouver’s green economy.

This first-time “Special Edition” of Power Plant was focused exclusively on 1% for the Planet, a global movement of more than 1,000 member companies in 45 countries that donate one percent of annual sales directly to approved environmental organisations worldwide. Representatives from 1% for the Planet were on hand to mix and mingle with the sold-out crowd of 185 people, Power Plant’s largest event to date.

After an hour of purposeful connecting in the foyer (while snacking on delicious appetizers and sipping local wine and beer), the group moved into the theatre’s auditorium, where Melody Badgett, senior vice-president of 1% for the Planet, started off the presentations by giving a high energy overview of the benefits businesses gain from joining 1%.

Each presenter followed the Power Plant format of giving a three-minute and 20 second presentation, accompanied by ten slides appearing on screen for exactly 20 seconds each, lending a snappy tone to the presentation portion of the evening.

Other presenters included:

  • Devon Page, Executive Director of Ecojustice, a charity made up of some of Canada’s leading lawyers and scientists who work to fulfill their mission of using the law and to protect and restore Canada’s environment. Devon talked about Ecojustice’s conservation work, funded in part by 1% for the Planet member MEC, consisting of lawsuits representing animals such as the caribou and the orca, fighting against the federal government for not following their own regulations around species protection.

  • Monica Pearson, a biologist who discussed her work conserving Oregon spotted frog habitats in the Fraser Valley through the BC Conservation Foundation, a non-profit supported by 1% for the Planet member Frogbox. She pointed out that 67 animal species in the Fraser Valley are currently under threat of extinction, and how the work her organisation is doing in riparian restoration is making a difference in stopping that momentum.

  • Kris Holm, a mountain unicyclist, who spoke about what inspired him to make his business the first Canadian company, and internationally the first cycling brand, to become a member of 1% for the Planet. Kris is also a 1% for the Planet ambassador.

  • Michael Ableman, a farmer, author and founder of SOLEfood Farm, who spoke about this innovative social enterprise that provides urban agriculture employment and training opportunities for Vancouver’s inner-city residents.

Sponsors of the event included prominent members of the 1% for the Planet in Canada: Mountain Equipment Co-op, Salt Spring Coffee, Nature’s Path/EnviroKidz, and Frogbox. Each sponsor had an information table for attendees to visit during the networking portion of the evening, highlighting the work of the nonprofit organisations they partner with and support through their 1% for the Planet commitment.

MEC’s table hosted information from Canadian Parks and Wilderness Society about their joint Dare to be Deep campaign, calling for 12 new marine protected areas. Salt Spring Coffee’s table was dedicated to the work of LOCO BC, an alliance of local companies working to strengthen communities, grow the local economy and build strong, sustainable businesses.

In 2013, Junxion will continue its work with 1% for the Planet to expand the breadth and depth of its network in Canada, bringing more organisations into this strong and growing movement.


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