Resilience for a
Changing World

Junxion is a fractional strategy partner for purpose-led boards, CEOs, and their teams. From offices in Vancouver, Toronto, and London we’ve supported over 600 clients on five continents, who tackle everything from AIDS to Net Zero. Through our integrated suite of services, we help businesses and nonprofits to navigate complexity, deepen resilience, and drive sustainable growth. We’re here to help you build the leadership and organizational resilience to thrive in a changing world.

We integrate business fundamentals, deep sustainability expertise, and the latest practices in corporate social purpose. We’re here to help you identify opportunities, navigate change, and achieve durable growth. No matter what point you are on your journey, we’ll meet you there. 

Our vision is an economy remade to serve the common good and we’re serious about bringing this vision closer to reality. We’ve been a B Corp since 2016, produced an impact report every year since 2018, and actively support movements like the Canadian Purpose Economy Project, R3.0, Client Disclosure Reporting, the Better Business Act and Zero Hour’s Climate and Nature Bill. 

A Brief History

1997 – Opened our first office in Vancouver, Canada 

2007 – Partnered with Ethos/JWT to advise on Sustainability to the Vancouver 2010 Olympic Organizing Committee

2008 – Opened in London, UK and launched Indigo’s environmental paper policy and established a national partnership with DDB

2009 – Worked with Sentebale, Prince Harry’s Charity, on strategy and fundraising

2010 – Named ‘One of 100 companies to watch’ by Think London, alongside Panasonic and LinkedIn

2011 – Merged with Octopus Strategies, a pioneer in values-driven branding 

2013 – Helped launch Doctors Without Borders India 

2016 – Certified as a B Corp

2018 – Conceived the communications strategy for the UN Principles for Responsible Banking, recertified as a B Corp and published our first impact report 

2019 – Assisted The Guardian in becoming a B Corp

2020 – Outlined a sustainability strategy for the UK cosmetics industry on behalf of the British Beauty Council

2023 – Finalist for Edie Awards’ Consultancy of the Year, achieved BIV’s top 100 fastest growing companies in British Columbia, developed the world’s first Purpose Measurement Framework with Credit Union, Coast Capital Savings and launched the Canadian Purpose Economy Project, an initiative to catalyse purposeful business in Canada and inspire similar movements across the world  

2024 – Helped leading public steel manufacturer Gerdau certify as a B Corp and helped launch the 21st Century Business Act in Canada, a Bill that would ensure that businesses benefit wider society and the environment