Customers, Purpose, and Brand Value
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Today, your customers want to deal with companies that have integrity and are committed to alleviating societal ills. In short, they’re shopping on purpose.
Customers refuse brands that fail to meet their obligations to society
We can only truly prosper if we contribute to the prosperity of all…. We practice it in every aspect of our business—from the products we make, throughout our supply chains, to our dedicated activism and charitable giving, to our relationships with employees, customers and suppliers.
Social purpose businesses weave themselves into the fabric of communities, and like any contributing member of community, they benefit from that ethic of care.
Embed purpose to cultivate brand advocates