A Guide to Defining & Measuring Values

Values are deeply held beliefs that motivate the actions of people, groups, organizations, and even whole nations. Well-defined values can transform your organization and boost talent engagement, customer loyalty, and financial returns, yet for most organizations, values are chosen by leadership who then leave their colleagues to interpret them however they choose. The result: at best, a culture that takes on a life of its own, and at worst, a culture that detracts from the organization’s success.

Values-based cultures are a profound competitive advantage. So defining, embedding, and measuring cultural alignment to stated values is a powerful opportunity to differentiate your organization, engage your people, inspire your customers, and deliver real returns on investment and impact.

For over 20 years, Junxion has been developing brands, enterprises, and organizational cultures, drawing on the enduring power of shared values to underpin high performance. We’ve created a guide that outlines our approach, and will help you and your colleagues to take your first or next steps to move past ‘words on a page’ and into the hearts and minds of your colleagues. Download the guide below—and let us know what resonates and works for you!