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Charla Vall


Impact strategist. Research & evaluation specialist. Purpose enthusiast.

[email protected]


Charla provides enthusiastic yet pragmatic guidance to organizations that want to deepen their social and environmental impact and make meaningful contributions to sustainability.

Over the course of her career, she has helped numerous organizations and cross-sectoral initiatives develop strategic plans, influence policies and practices, evaluate their progress, and scale.

More recently, Charla founded a consultancy that helps non-profits and businesses develop bold, purpose-led strategies that create long-term impact. She is thrilled to expand her reach and influence by teaming up with Junxion as an Affiliate Senior Consultant on a project-by-project basis.

Outside of challenging the status quo, Charla enjoys spending time with her partner and two small humans in their garden in Calgary, AB.

Speaking & Writing

How to Get Started With Social Procurement – Network for Business Sustainability 

What Is Social Procurement? – Network for Business Sustainability 

How to Solve a Social/ Environmental Problem Facing Your Business  – Avetta

Purpose and ESG Are Not Interchangeable; You Need Both – Sustainable Brands

Covid-19: A Tipping Point for Gender Equality – Canadian Poverty Institute


MA, Gender, Sexualities & Ethnic Studies – University of East London, UK

BA, Sociology – University of Regina, Saskatchewan

Certificate in Lean Data Approaches to Measure Social Impact, Acumen Academy

Certificate in Sustainable Business Strategy, Harvard Business School Online

NVivo Statistical Software Training, University of Calgary Mathematics and Statistics Department

Understanding and Interpreting Data, Statistics Canada Advisory Services, Calgary, Canada

Certificate in Public Policy, Max Bell Foundation’s Public Policy Training Institute

Innoweave Coach – Collective Impact, Policy Engagement, Scaling Impact

Avetta Fellow

Founding Board Member, Calgary Region Immigrant Employment Council

Ready to start making positive impact?
Benefit from our many years of experience. No task is too big or too complex for our team.