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Brand, Culture & Communications

Striving to distinguish yourself from competitors and peers? Unclear on what attracts your customers, donors, or investors? Ready to put a public face on your breakthrough plans?

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Brand, Culture & Communications

Globally, influences on brands have expanded to include questions of environmental sustainability, social responsibility and good organizational governance. These are the pressures—and the opportunities—of the next economy. And ready or not, your stakeholders are watching how you’ll step up.

Driven by the interweaving symptoms of the climate emergency, technology-enabled human connectivity, and the demands of the millennial generation, every brand is being pushed to behave responsibly. And to tell its story clearly, transparently, and authentically.

Junxion has spent 20 years developing, testing and refining an approach to brand strategy that’s been used by dozens of organizations on four continents. What began for us as a response to the collapse of the dotcom boom has evolved to become a powerful and distinctive approach ideally suited to the next economy.

Brand: The public face of strategy.

Every organization has a ‘brand.’ Some think of it as nothing more than a memorable logo. But effective brands are much more than that. They’re also more than promises, or catchy names, or memorable slogans. They’re the public face of strategy. And yours can play a big part in achieving your mission.

A strong, values-driven brand inspires its stakeholders with a distinctive commitment to making lives better. That’s not simple. Then consider the complex interplay of contemporary media, the influence of customer or donor experiences, and the immense competition for attention—not to mention the new expectations of the next economy. Standing out from the crowd isn’t easy!

This is the complicated space we’ve called home for over two decades. Whether you’re a new social venture, a determined NGO, or an international business, we’ll help lift you to success.

Think of it as branding, but bigger.

Flagship Services
Values Definition
Just as great leaders live and lead from strong values, so too do healthy organizations. Strong brands are built first and foremost on authenticity—the enduring, careful, diligent adherence to their stated values.
Service Features
Value Proposition Design
Value is in the eye of the beholder. Learn what your customers value, and you’ll see the path to a scalable enterprise.
Positioning Strategy
Positioning puts your brand and values into the competitive context. And it's fundamental to successful marketing.
Stakeholder Engagement
Your community has the answers to the questions that vex you. All you have to do is talk with your stakeholders.
Leadership Coaching
Learn to lead from values—and shape healthy decisions, strong relationships, and a powerful organizational culture.
Let's Be Audacious, Together
If you're ready to align your brand and culture to increase impact then get in touch and...

“We brought Junxion in to help us think through our new business model, because we wanted a fresh perspective that was grounded in social innovation and new economy thinking. Like us, they and many of their clients are making the bold leap to a new way of doing business. Their approach was collaborative, supportive, and effective—and our collaboration is a great success.”