Empowering Youth. Changing Lives.
Through in-depth research, in-house interviews and analysis we developed a renewed narrative and visual identify that better fits with the evolution of the Foundation.


We complemented that research with deep, in-house interviews with Take A Hike team members before crafting individualized, key messages for each of the stakeholder groups.
The TrustBrand Manifesto we developed for Take A Hike frames their narrative around caring, connection, choice, and impact, and is anchored in a new tagline, ‘Empowering Youth. Changing Lives.’
“Junxion established a strong connection with our team from day one. When deadlines changed, Junxion was flexible but focused, and we hit the milestones at a pace that worked for us. I found the donor survey invaluable for confirming what we knew and identifying where we need to learn more. We’re feeling very prepared going into strategic planning, which is an indication that the project was a success!”
