Empowering Youth. Changing Lives.
Through in-depth research, in-house interviews and analysis we developed a renewed narrative and visual identify that better fits with the evolution of the Foundation.
We complemented that research with deep, in-house interviews with Take A Hike team members before crafting individualized, key messages for each of the stakeholder groups.
The TrustBrand Manifesto we developed for Take A Hike frames their narrative around caring, connection, choice, and impact, and is anchored in a new tagline, ‘Empowering Youth. Changing Lives.’