Empowering Youth. Changing Lives.
We complemented that research with deep, in-house interviews with Take A Hike team members before crafting individualized, key messages for each of the stakeholder groups.
The TrustBrand Manifesto we developed for Take A Hike frames their narrative around caring, connection, choice, and impact, and is anchored in a new tagline, ‘Empowering Youth. Changing Lives.’
Education, immersion in the outdoors, and mental health are the three-legged stool on which the Take A Hike program rests. Achieving the right balance between the three was key to the success of this project.
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