An effective brand is the public face of strategy. And yours can play a big role in support of your mission.
TrustBrand™ – The Heart of Junxion’s Approach
A sound strategy without a communications and engagement framework is little more than a thought exercise. And a brand that’s disconnected from strategy is merely creativity for its own sake. At worst, it’s the foundation for green-washing and PR disasters.
We start with purpose, because it’s the glue that binds planning and branding.
You’ll bring your unique expertise in your sector and a commitment to doing more with your momentum. We’ll guide you through our proven TrustBrand approach, helping your define a purpose beyond profits, projects, or programs.
First, we’ll work together to define the positive impact you aim to leave on your community, your team, and your customers.
Next, we’ll use our AVID Brand Architecture System™ to build the communications and engagement framework for your brand. We defined these four pillars nearly 20 years ago, and they’ve stood the test of time through dozens of brand and strategy engagements across cultures and around the world:
- Authenticity, and the power of values.
- The compelling influence of a clear value proposition.
- Inspiration and the science of storytelling.
- Distinction, the fine art of building a relevant standout.
Finally, we deliver your TrustBrand Manifesto, including your brand’s positioning strategy and narrative. It’s an enduring, inspirational touchstone that will guide your brand for years to come.
Whether you’re a new social venture, a determined NGO, or an international business, we’ll help lift you to success. Think of it as branding, but bigger.