Capturing Impact with B Corp
B Corp certification helped Artfinder measure its impact, recruit and retain values-aligned staff, and learn more about the positive difference it makes to its community of artists.
As a distinctive element of the proposition, the leaders of the business saw overcoming this challenge as vital to the company’s growth and success. They recognized that joining the B Corp community would help demonstrate the positive difference that Artfinder makes for artists and art lovers and also embed them in a community of purposeful businesses.
As the company had grown significantly in the intervening 18 months since certification, our workshop served to train this new cohort in what B Corp means.
It also showed staff how they could use the B Corp framework to set goals and improve their positive impact. This led to the creation of a group of internal champions to advance the work.