Capturing Impact with B Corp
![Artist peeking through the hole in their paint palette](https://junxion.com/app/uploads/2021/10/Artfinder_Body_Copy_Image-photo-credit-to-Artfinder-Resized.jpg)
As a distinctive element of the proposition, the leaders of the business saw overcoming this challenge as vital to the company’s growth and success. They recognized that joining the B Corp community would help demonstrate the positive difference that Artfinder makes for artists and art lovers and also embed them in a community of purposeful businesses.
As the company had grown significantly in the intervening 18 months since certification, our workshop served to train this new cohort in what B Corp means.
It also showed staff how they could use the B Corp framework to set goals and improve their positive impact. This led to the creation of a group of internal champions to advance the work.
![](https://junxion.com/app/uploads/2021/10/Artfinder_Header_Graphic-608x405.png)
It was crucial to engage Junxion to help us understand our impact and cement our values throughout the certification process.
B Corp?