BC Hydro | Power Smart: Attendance up, power usage down

BC Hydro, one of Canada’s largest electricity utilities, hosts two annual events as part of its Power Smart for Business program: The Power Smart Forum, British Columbia’s foremost energy conservation conference and the Power Smart Excellence Awards, recognizing business leadership in energy management practices and energy conservation.

In early 2007, BC Hydro Power Smart engaged Junxion to develop a comprehensive strategy and marketing plan to support its emerging Power Smart for Business program. Focused on the Commercial/Institutional, Industrial, and Community/Government sectors, the program reaches all areas of the B.C. economy.

The objective? To grow the breadth and reach of the awards and conference events, while actively positioning them at the forefront of the energy conservation dialogue in BC.

The result? The Power Smart Forum has become the premier conservation event of its kind in B.C., with attendance up 400% over the past five years.  BC Hydro customers now view the Power Smart Forum as a valuable tool to help them reach their broader sustainability and conservation goals.

Since early 2007, we have provided strategic counsel and consultative marketing services to the BC Hydro and the Power Smart Marketing team, including the implementation of the Power Smart Forum and Excellence Awards microsites, new media strategy and activation, a series of ads for the Power of Business magazine, as well as a variety of print and web promotional materials.

We continue to enjoy a strong, and progressive working relationship with BC Hydro Power Smart. Following the success of the 2010 Power Smart Forum, we conducted customer research to ensure content is relevant and valuable. We are now applying that knowledge to the program development of the 2011 Power Smart Forum, including the conference theme, keynote speakers, plenary sessions, and breakout sessions.

This project focused on harnessing the power of business in energy conservation.