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Garth Yule


Mind of a strategist. Eye of a designer. Heart of an activist.

[email protected]


Garth is a communications and business strategist focused on understanding how to manage information to serve the public good; he is adept at marrying the creative and analytical sides of developing strategy and communicating complex issues.

Garth served as Managing Director for Junxion Canada and lead Junxion’s service development and internal systems and operations. He specializes in strategic management and impact evaluation for mission-driven organisations. As of November 2021, Garth transitioned into a part-time Affiliate role, while moving his full-time efforts to Common Approach for Impact Measurement, a community-driven initiative that’s developing a flexible standard for impact measurement.

Garth has fifteen years of experience as a board advisor, strategic communications manager, and designer for member-driven non-profits and foundations. Prior to joining Junxion, he led initiatives related to the evaluation and reporting for social entrepreneurs at Vancity Community Foundation. He also taught Social Entrepreneurship to undergraduate and MBA students at Sauder School of Business, UBC, and has extensive experience in the post-secondary sector in Canada as a researcher, advocate, and organizer.

Garth co-founded the Demonstrating Value Resource Society, dedicated to sharing impact evaluation and reporting tools and resources for mission-driven organizations and their funders.

He holds a BA in Communication and a Certificate in Community Economic Development from Simon Fraser University, and an MBA in Strategic Management from the Sauder School of Business, at the University of British Columbia.

He lives on Vancouver Island, with his partner Cori and their two young children.

Speaking & Writing

  • Waterloo Region Small Business Centre social enterprise business development workshop series
  • PILLAR nonprofit workshop on social enterprise impact measurement
  • ANSER conference 2020 with Bryn Sadownik
  • Waterloo Region Chamber of Commerce Presentations on Strategic Planning, Sustainable Business, B Corporations



Sauder School of Business, University of British Columbia

BA Communications

Simon Fraser University

Certificate in Community Economic Development

Simon Fraser University

Demonstrating Value Resource Society

Founding Board member

Innoweave Coach

For Scaling, Social Enterprise, and Developmental Evaluation


Common Approach to Impact Measurement

Adjunct Professor, Social Entrepreneurship

Sauder School of Business, University of British Columbia

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