Alice Elliott

Alice is a Senior Consultant who works with complex value chains, focusing on material impacts—often indirectly and most acutely impacting vulnerable end users—to help make an optimal, strategic contribution to the long-term wellbeing of all people and the planet.

She brings two decades of experience as a sustainability and social innovation professional, discerning the merits of different pathways and galvanizing teams around a shared journey.

As a B Leader since 2017, she uses the B Corp standards as a strategic lens—a way to surface trade-offs, clarify priorities, and hard-wire impact into decision-making. Alice has supported dozens of businesses across finance, manufacturing, arts and culture, and science and technology on their B Corp certification journeys.

Foundational Moments

Alice’s career started in food systems, operating at the intersection of pure strategy and real-world application.

Her role with Sustain—the alliance for Better Food and Farming—exposed her to the pure policy perspective on ecosystem issues and the mechanics of city-level strategy. She spent nearly five years honing her skills in strategy implementation with the London Development Agency, where she supported the governance and delivery of the Mayor’s London Food Strategy.

Using this expertise in strategy alignment within the public sector, Alice moved closer to business, working in Corporate Partnerships at the World Wildlife Fund UK, looking after their valued relationship with multinational retailer Marks & Spencer. She implemented the governance to embed the project internally and guided the implementation of the strategy for fund allocation, translating sustainability initiatives into coherent projects and performance metrics that could tell a positive, yet genuine, story.

What’s Your “Why?”

At Junxion, Alice continues to focus on strategy roadmapping and implementation, with an expert lens on topics that extend far beyond food systems: complex supply chains, commodities, and vulnerable stakeholders.

In her work with Seasalt, she designed a sustainability roadmap that later supported their B Corp certification, drawing parallels between food and fashion systems—how commodities are sourced, certified, and managed, and what this means for people and the environment along the supply chain. 

Working with Orbea, a cooperative bike manufacturer, she applied a similar approach to raw materials and value chains, identifying pinch points and determining who is most vulnerable at each stage. Working within the employee-owned structure gave her a rich context in aligning a purpose-led mission with strategy, encouraging the organization to consider stakeholders—including the environment—that can be overlooked when social and financial wellbeing tends to be the priority.

Alice helps organizations see the full picture of their impacts, make deliberate choices about where and how they contribute, and design strategies, governance, and culture that hold that commitment over time.

Unique Positioning

Alice’s perspective is grounded in a strong systems lens and a broad range of practical experience.

She holds a Master’s degree in Environmental Technology (Business & Environment) from Imperial College London, where she first developed her interest in food justice and sustainability, including a thesis on trade disputes around GMOs.

Since then, she has worked in education, the public sector, NGOs, and with business leaders to make better things happen. She founded and led local change-maker communities such as Good for Nothing Chester and Murmurations, co-created sustainability strategy from scratch at the University of Chester, and has advised on sustainability, impact management, and reporting for a wide array of organizations.

Alice is interested in the impact of business decisions based on financial drivers and the role that private equity and impact investors play in shaping outcomes for people and planet.

With investment company Lightrock, she supported their B Corp journey, using the B Impact Assessment as a way to interrogate how investment decisions translate into real‑world impact and to strengthen alignment between purpose, portfolio strategy, and impact management. 

Alongside her work as a consultant, Alice sits on the Advisory Board of Reclaim Yourself, retreats specialist, and has also assessed dozens of grant applications for innovation funds and lectures on business sustainability, B Corp, and the SDGs, continually refining her understanding of how policy, finance, culture, and business decisions intersect.

Now based in Innsbruck, Austria, when she’s not with clients, Alice is usually outside: swimming in glacial lakes with her family or heading up and down mountains by bike or snowboard. She is an avid podcast listener, always looking for ideas to share with others to galvanise meaningful relationships.

Alice is a sustainability and social impact consultant who helps organisations turn bold intentions into clear, practical action and then build the culture and systems to sustain it. With around 20 years’ experience across strategy, partnerships and behaviour change, she is known for cutting through complexity quickly and galvanising teams around a shared, credible way forward.

A B Leader since 2017, Alice uses the B Corp standards as a strategic lens rather than a compliance checklist – a way to surface trade-offs, clarify priorities and hard-wire impact into decision-making. She has supported organisations including Brompton, Seasalt, HewardMills and Lightrock on their B Corp journeys, helping them develop practical roadmaps they can actually implement.

Alongside her B Corp work, Alice supports larger organisations to strengthen impact and sustainability more broadly. This includes partnering with a major bicycle manufacturer on impact measurement and reporting, bringing together ESG data, narrative and commercial realities into one coherent story. Her background includes a Masters in Business and Environment from Imperial College, and experience working in education, the public sector, NGOs and directly with business leaders to make better things happen. She sits on the Advisory Board of retreat specialists Reclaim Yourself as their Sustainability Advisor and has supported them on their B Corp journey.

Alice loves designing and facilitating workshops that unlock honest conversation, shared ownership and momentum, whether in a boardroom, with a cross-functional project team or in a community setting.

Now based in Tyrol, when she’s not with clients, Alice is usually outside: swimming in glacial lakes with her family or heading up and down mountains by road bike, mountain bike or snowboard. She is an avid podcast listener and learner, always looking for ideas that help people and organisations do better business.