Share Your Story: “Once Upon a Time….”
Globally, influences on brands have expanded to include questions of environmental sustainability, social responsibility and good organizational governance. These are the pressures—and the opportunities—of the next economy. And ready or not, your stakeholders are watching how you’ll step up.
Driven by the interweaving symptoms of the climate emergency, technology-enabled human connectivity, and the demands of the millennial generation, every brand is being pushed to behave responsibly. And to tell its story clearly, transparently, and authentically.
Junxion has spent 20 years developing, testing and refining an approach to brand strategy that’s been used by dozens of organizations on four continents. What began for us as a response to the collapse of the dotcom boom has evolved to become a powerful and distinctive approach ideally suited to the next economy.
Brand: The public face of strategy.
Every organization has a ‘brand.’ Some think of it as nothing more than a memorable logo. But effective brands are much more than that. They’re also more than promises, or catchy names, or memorable slogans. They’re the public face of strategy. And yours can play a big part in achieving your mission.
A strong, values-driven brand inspires its stakeholders with a distinctive commitment to making lives better. That’s not simple. Then consider the complex interplay of contemporary media, the influence of customer or donor experiences, and the immense competition for attention—not to mention the new expectations of the next economy. Standing out from the crowd isn’t easy!
This is the complicated space we’ve called home for over two decades. Whether you’re a new social venture, a determined NGO, or an international business, we’ll help lift you to success. Think of it as branding, but bigger.
Case Study: UN Principles for Responsible Banking
The United Nations Environment Programme Finance Initiative (UNEP FI) is a strategic public-private partnership between UNEP and the global financial sector, with a mission to support sustainable finance. Junxion was engaged to develop the global communications strategy for their newly launched Principles for Responsible Banking. Read More….
Case Study: Rebranding India HIV/AIDS Alliance
Alliance India supports community action to prevent HIV infection, meet the challenges of AIDS, and build healthier communities. Originally established as a country office of the International HIV/AIDS Alliance and now fully an Indian NGO, India HIV/AIDS Alliance needed to articulate a renewed strategic plan and brand identity. Read More….