We developed a new brand identity and information-rich website for a leading global advocacy network focused on men’s health and human rights.
The Business Challenge
The Global Forum on Men who have Sex with Men and HIV (MSMGF) is an advocacy network focused on full sexual health and human rights for all men who have sex with men (MSM) worldwide. They are a bridge and connector between policy makers, researchers, and front-line practitioners, who each need current insights, information and practices about sexual health and human rights. MSMGF engaged Junxion to make the brand more current, relevant, compelling and accessible, and to build a scalable website that makes content easier to find and use.
How We Helped
We worked in close collaboration with the MSMGF leadership team to renew the strategy behind their brand, and then to develop a new visual identity for MSMGF that reflects the “Expertise, Empathy, and Evidence” they offer their clients. We rolled out the design across a complete suite of materials, including a brand guide, logos, letterhead, business cards, and templates for presentations, e-newsletters, and social media memes and profiles.
We also completely redeveloped their website, starting with a detailed review of their information architecture and migrating over 10,000 blog posts and hundreds of publications, guides, an organization directory, and other resources from a rambling custom-made CMS into a tidy, streamlined WordPress install, also designed to reflect the new brand identity.
MSMGF staff members are now more confident in presenting their work in multiple contexts. The brand better reflects their sophistication and professionalism in a variety of policy, research, and service delivery contexts. The website has simplified and amplified their reach into social media, as well. The new site facilitates content creation and content sharing, and is generating more new contacts for MSMGF’s newsletters and ‘action alert’ lists.