TrustBrand™ | Distinction: The Art of Building a Relevant Standout
It’s a truism of marketing, because it’s taught in the first classes of the first courses on marketing in nearly every undergraduate business program: differentiate or die. Trouble is, it doesn’t work.
Sadly, it’s a step that too many do once, and never revisit. If you’re not talking to your customers, how can you learn what they’re doing with your products?