October, 08, 2024 | Purpose Economy | Social Purpose

A Guide to Finding Your Company's Purpose

More and more companies are seeking to become purpose-driven. But how do you find a purpose that makes the most sense for your business? Our guide will help you do exactly that.

Are you in business simply to drive returns to shareholders? Or do you take a wider view of success? To embrace social purpose in business is to turn the power of enterprise toward humanity’s great challenges.

The world over, citizens everywhere want businesses to do more—to shift their thinking from managing their risk associated with environmental and social issues toward making a positive contribution to solutions. Only by working together can societal actors turn back the clock on climate change, lift people out of poverty, increase access to affordable housing—or simply solve the challenges that hold back local communities.

Drive Business Success Through Social Purpose

Embracing a social purpose doesn’t mean you have to sacrifice business success! On the contrary, social purpose unlocks new paths to performance: more customer engagement and loyalty, more talent attraction and retention, and even increased organizational innovation. In fact, a strong and well-communicated social purpose can impact financial performance by up to 17%. Would you like to add 17% to your topline?

We need every sector of our economies—public, private, and civil society—to get involved and contribute to solutions. We all have our roles to play.

Dozens of studies prove that social purpose businesses are more successful

Whether you are a new or established business, Finding Purpose is a guide to help you find your role.