Embracing Purpose: The Heart of Strategy in the 21st Century
This post originally appeared on the Social Purpose Institute’s blog. We were proud to be a part of the Propelling Purpose Summit, an event which accelerates the growth of the social purpose economy.

We frequently see our clients identifying glaring gaps in their social or environmental performance when they complete the assessment. This gives them the roadmap to improve.
Standards and guidance for reporting on progress are published by the Global Reporting Initiative and the Sustainability Accounting Standards Board (SASB).
When Unilever’s Paul Polman announced to the markets that the global conglomerate would no longer publish quarterly earnings reports, his shareholders were aghast… but they got over it and the business continued to thrive.
Only then should you begin to tell your purpose story. Hengeveld’s great service is her insistence that claims of ‘purpose’ not be taken at face value.