Charla Vall

Charla has spent her career supporting non-profits, foundations, businesses, and cross-sectoral initiatives to co-create strategies and lean measurement frameworks that inform progress and drive long-term impact.

Early on, Charla focused on creating systems-level change through research, strategy, policy analysis and advocacy campaigns, notably helping to establish a Low-Income Transit Pass for Youth, Calgary’s city-wide poverty reduction strategy, and a municipal policy framework to support inclusiveness for newcomers.

Her leadership in these areas earned recognition, including the Bhayana Family Foundation Award for spearheading a multi-agency transformation of service delivery in emergency funds.

Since joining Junxion in 2022, Charla has led some of Junxion’s most ambitious projects, including a Purpose Measurement Framework for the largest credit union in Canada and strategic planning for the Canadian Museum for Human Rights.

Charla’s participatory approach to facilitation, strategy development, and measurement is deeply informed by her commitment to an intersectional feminist and JEDI lens. Her colleagues and clients appreciate her ability to listen intently, confront difficult questions, build consensus, and translate insights into action. She intentionally designs processes to engage in meaningful dialogue, shift power, and ensure thoughtful, inclusive planning.

Charla holds an MA with Distinction from the University of East London and a BA in Sociology. She has completed specialized training in impact measurement and sustainable business strategy from Acumen Academy and Harvard Business School, along with certifications in public policy and research ethics.

Active in Calgary’s community, Charla also serves as an Expert Advisor for Innovate Calgary and enjoys spending time outdoors with her partner and children.

Speaking & Writing

How to Get Started With Social Procurement – Network for Business Sustainability 

What Is Social Procurement? – Network for Business Sustainability 

How to Solve a Social/ Environmental Problem Facing Your Business  – Avetta

Purpose and ESG Are Not Interchangeable; You Need Both – Sustainable Brands

Covid-19: A Tipping Point for Gender Equality – Canadian Poverty Institute

Credentials

MA, Gender, Sexualities & Ethnic Studies – University of East London, UK

BA, Sociology – University of Regina, Saskatchewan

Certificate in Lean Data Approaches to Measure Social Impact, Acumen Academy

Certificate in Sustainable Business Strategy, Harvard Business School Online

NVivo Statistical Software Training, University of Calgary Mathematics and Statistics Department

Understanding and Interpreting Data, Statistics Canada Advisory Services, Calgary, Canada

Certificate in Public Policy, Max Bell Foundation’s Public Policy Training Institute

Innoweave Coach – Collective Impact, Policy Engagement, Scaling Impact

Founding Board Member, Calgary Region Immigrant Employment Council