How Adidas Progressed with Incremental Social Responsibility
Pursuing the path of incremental change has led to doing more and going further.
The adidas Group’s collaborative and open approach gives them a solid understanding of materiality. They know what the issues are, they listen to stakeholders, they know their impacts and know their responsibilities as leaders. And because they understand the material aspects of CSR and sustainability the adidas Group is effectively managing business risks, and credibly filling the role of sustainability leader in their industry.