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Articulating Purpose and Increasing Impact

Helping a business services company make more of a difference as a certified B Corp.

REDBOX Group has been offering interiors, office supplies and print solutions to its customers for over 30 years. The 35-person, London-based company’s values of ‘listen, care and deliver’ are at the heart of its approach to business.

The Challenge

In a bottom-line-driven market, REDBOX has always cared about social purpose and enhancing and measuring its social impact. Following a new product launch, the team felt the need to tell their story in a new way to reflect their values and purpose as a business and showcase their positive impact. They were keen to make more of a difference, and they invited Junxion to help articulate REDBOX’s caring approach to its people, customers and the wider environment.

How We Helped

In partnership with Ethical Goods Ltd., we designed and hosted a workshop that showcased the actions of a number of purpose-led businesses from around the world. Then the whole REDBOX team was involved in suggesting and finalising purpose statements for the business.

We then moved on to helping REDBOX more effectively capture the impact it has through the B Corp Impact Assessment. The process started with a full analysis of the company’s operations and establishment of REDBOX’s baseline score. From there we created an action plan of improvement and worked with REDBOX to complete all the actions, ultimately enabling them to reach the demanding 80-point threshold needed to certify on the assessment. Following this, we advised on the required legal changes and finally, supported the business through the verification stage.

At REDBOX, we’ve historically struggled to convey how passionate and caring our business is. Junxion helped us articulate and share our ethically good story and to model a new culture of philanthropy while also helping us to gain a greater market position for our sustainable products and services. This work culminated in becoming certified as a B Corporation. I would highly recommend the team at Junxion if your company needs help in using its business as a force for good.

– Matthew LetleyManaging Director, REDBOX Group