Reinvigorating a Sense of Purpose in an Established Architecture Practice
The challenge was to embed a more explicit commitment to a better world into a client-focused architecture practice
Kiran Curtis Associates is an architecture practice based in London. Operating for 20 years across London and the South-east, KCA has delivered a range of successful projects including mixed-use developments, private and affordable housing, commercial developments, and master plans.
Junxion worked with KCA to review and redefine their brand strategy, reflecting the company’s passion for making a positive difference for people and the planet through their work.
How We Helped
We took Kiran Curtis Associates through our proven, values-based TrustBrand™ process, embedding considerations of sustainability and social impact, and ensuring the new brand guides and supports KCA’s strategic intent and capabilities.
The final output is a new brand framework for Kiran Curtis Associates that includes a refreshed vision, mission and values, new positioning statement and a rousing manifesto that ties all the elements together. The firm envisions ‘Healthy homes and thriving communities are commonplace in London and the South-east,’ a ‘north star’ for the business that has unified and rallied the team. The new positioning for the company—‘Designing brighter futures’—suggests the ambition KCA has to make that positive difference for both people and planet.
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