In Pursuit of Sustainability Across 57 Countries

INTERSPORT is an international sporting goods retailer with a presence in 57 countries worldwide. Recognizing the need for a sustainability strategy that encompassed the whole INTERSPORT family, it engaged Junxion to lead the process. Together we produced a comprehensive strategy focused around three pillars of activity and an action plan to deliver it.

The Challenge

Formed out of an alliance of national buying centres, today INTERSPORT is a €12 billion, multi-category, multi-brand, group of sports retailers with 65,000 employees and 650,000 daily customers. Faced with the world’s climate and biodiversity crisis, INTERSPORT believed the time had come to create a comprehensive sustainability strategy that applied to the whole INTERSPORT family.

How We Helped

Junxion devised a whole new sustainability strategy for INTERSPORT that encompassed community, environment and supply chain. We tied the strategy to the emerging corporate brand so there is alignment between sustainability and marketing communications, and worked with leadership to create an action plan to guide INTERSPORT on implementation over time.

Measuring Success

The process itself was valuable for engaging people and unearthing the breadth of activities and interest across the INTERSPORT group. The final strategy is grouped around three key pillars of activity, which along with the detailed action plan aims to ensure focused attention and progress. By helping the business be ‘future-fit’, the strategy aims to help the business endure as well as make a more positive impact for people and planet.