Developing an employee engagement guide for African businesses
We helped Footprints Africa develop an accessible guide for businesses on why engaging employees matters, and practical actions they can take.
Reflecting on that work, Footprints Africa realized that before companies could make the most of the B Corp assessment they needed to connect employee engagement with business success.
Junxion partnered with the Footprints Africa team to research academic literature on employee engagement and review examples of successful businesses to make the case for investing in employees.
We synthesized the findings and created an accessible guide titled People, Purpose and Profit: How your employees are the link between business success and social impact.
The guide defines employee engagement and sets out what makes a good employer. The content is structured around three key employee management competencies – careful listening, building culture, and leadership & growth.
For each competency, the guide offers best practice guidance and sets out practical actions that business owners can take, illustrated with examples drawn from the global B Corp community.