Shayla Meyer

As a Senior Consultant at Junxion, Shayla is an expert in multinational and complex B Corp certifications, Double Materiality Assessments (DMA), Impact Measurement, and Strategic Planning.

Her expertise is sector agnostic whilst featuring deep experience in heavy industry, financial services, and consumer goods.

Having spent half her career working in sustainability and finance in the UK, Shayla now lives and works in Canada and serves clients by drawing on insights from both markets at markedly different stages of innovation.

Foundational Moments

Shayla is a practitioner who helps purpose leaders and organizations deliver on their vision.

During a two-year sabbatical from Junxion, she was selected to join the leadership development programme On Purpose, from which she went on to work in Fund Management at Big Issue Invest—one of the UK’s leading social impact investors. There, she structured, deployed, and managed £250K–£3M loans and social impact bonds across sectors such as education, social care, co‑working spaces, and youth engagement. 

Globally, Shayla is among the top B Corp consultants. She has worked in the space since 2013, helping large and complex organizations secure B Corp certification. She and the internal Body Shop team powered The Body Shop’s first certification, moving 22 country-markets through a spectacular cross-functional effort over a stunning one year runway. Working alongside sustainability, finance, and operational teams across several markets, Shayla went on to advise The Body Shop’s international sustainability team on the design, implementation, and impact measurement of sustainable sourcing and human resources initiatives.

She shifted from being a certification lead to a trusted partner who helped make global improvements, systems, and policies work across a complex, multinational business.

What’s Your “Why?”

Finance is mystifying if you’re not in it. The field is opaque, technical, and exclusionary; social purpose leaders know the change they want to create, but not always how to navigate the language, structures, and expectations that shape capital decisions.

This shows up in Shayla’s current work with Junxion supporting the leaders of a Canadian not-for-profit community foundation to consider what it can look like to steward assets for maximum impact—reviewing annual investments, policies, and mandates, benchmarking them against current and emerging practice, gathering perspectives from a diverse stakeholder set, and culminating in a gap analysis, facilitated dialogue, and a recommendations report.

She has also worked with Sacha Investments Ltd. to assess how investors across key sectors factor impact into their decision‑making and management, and used those insights to inform overall investment strategy and the foundation for an impact measurement framework. With Iroquois Valley Farmland REIT, she developed an Theory of Change & Strategic Plan implementation framework in line with the organic farmland finance company’s triple‑bottom‑line commitments.

Unique Positioning

Shayla’s background gives her a unique range of skills across strategy, impact measurement, B Corp certification, and finance.

An inaugural graduate of Dalhousie University’s Environment, Sustainability and Society program, she moved straight into an environmental consulting role supporting heavy industry to engage more effectively with Nova Scotian communities.

Before joining Junxion, she also served as an Impact Advisor, leading B Corp assessments, impact strategy, and impact measurement—including for renewable energy investment funds and emerging models in solar and farm‑to‑consumer systems.

Shayla brings the perspective of an investor, the attention to detail of a sustainability and impact expert, and the practical experience of working with global brands and complex systems. That makes her a strong partner for clients navigating complexity at the intersection of finance, strategy, and mission.

Shayla now lives in Toronto, Ontario. She finds grounding through yoga, dog walks, and hiking.