Andrea Horth

SENIOR CONSULTANT

Content strategist. Project wrangler. London-based Canadian.

Andrea is a web content professional who sets vision and strategy for online communications, working with clients to produce websites that deliver on their business goals.

Over more than two decades, she has focused on translating technical content into clear, practical information for diverse audiences, and on aligning digital experiences with organizational goals and public good.

Foundational Moments

Throughout her career, she has used the online platforms to make complex information useful to lay audiences, particularly in health and public services.

Early on, as an editor at BT Internet in the mid‑1990s, she helped shape one of the UK’s first large‑scale consumer internet services, managing both a public marketing site and a members’ area serving more than 175,000 customers. Andrea then moved into public health, working with the Health Education Authority and the Health Development Agency to plan and deliver online health education resources for schools, the public, and practitioners.

Consistently pushing for user‑centred design, leveraging research and technical expertise to deliver coherent, accessible platforms.

At Junxion, this showed up in her work with One Earth’s Beacon for Sustainable Living, where she led the planning, co‑design, and development of an online hub of curated references, case studies, and resources to support 1.5‑degree‑aligned living. She focused on making a complex body of sustainability research feel navigable and practical for practitioners, advocates, and everyday citizens looking for credible guidance.

What’s Your “Why?”

Working across agency and private‑sector, as well as in the public sector, Andrea developed an appreciation for how much the people you work with and the culture they create shape what’s possible. An expert in setting vision and strategy for online communications, she works with clients to produce websites that deliver on their business goals, while keeping users at the centre of her attention.

Helping clients put the user at the centre of their thinking when redesigning, structuring and writing web content.

Andrea built and now manages the website for the Canadian Purpose Economy Project, a national initiative designed to accelerate the transition to a purpose economy by engaging ecosystem actors to build an enabling environment. Andrea uses this perspective to ensure the site convenes, connects, and curates accessible, actionable content so visitors can meaningfully participate in reshaping Canada’s economy.

Unique Positioning

Andrea’s approach is grounded in both science and storytelling. She holds a Bachelor of Science in Geophysics, with a minor in English, from the University of British Columbia. This combination of knowledge set her up early for work at the interface of technical content, clear language, and digital systems.

She has led teams, chaired multimedia strategy groups, and written digital policies and standards to ensure large organizations meet high expectations for usability, accessibility, and governance. Alongside this, she has brought her values into civic life: canvassing for Greenpeace earlier in her career, serving on her local neighbourhood forum, and managing the website for the annual Highgate Festival.

Outside of work, Andrea maintains a food blog where she shares recipes and photographs of adventurous, accessible family food—yet another expression of her interest in making information and ideas practical, inviting, and easy to use in everyday life.

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