G is for Governance (Not Greenhushing)
The governance section in the BIA offers a roadmap to implement principles and processes that businesses have not necessarily considered prior to starting their B Corp journey. For example, lots of companies have performance reviews, but how many executives have social and environmental objectives in these reviews that are directly linked to compensation?
When companies get it right, they are humble, data-driven, and clear about their ambitions. Abel & Cole, an organic food delivery company, recently scrapped compostable plastic bags from their business and were clear about their mistakes and the remedy.