Storytelling for the Purpose Revolution

Nearly 20 years ago, Junxion pioneered an approach to values-based branding that’s now being used by social ventures and nonprofits on four continents. It starts by defining brand more broadly—as the public face of strategy. Your brand is a powerful tool of engagement for stakeholders inside and outside your organization. And it’s stakeholders you need to engage—your customers, your staff, …

Solving the Problem of ‘Business As Usual’

On October 15, lawyers filed what may be the first lawsuit charging that vape-maker JUUL is responsible for the death of teenager Daniel Wakefield, who was found unresponsive on his family’s living room couch by his father. JUUL has denied targeting teenagers with its marketing; however, the Federal Trade Commission is investigating them for just that. This lawsuit comes just …