Marketing’s Seismic Shift

Nearly a generation ago, as omnipresent advertising was making it harder and harder to win consumers’ attention, the seminal Positioning forever changed the shape of marketing. Today, another seismic shift is reshaping marketers’ work. Early adopters will have a massive advantage in the next economy. Positioning: The Battle for Your Mind was written as a guide “to be seen and …

When Business Leaders Take a Stand

In a pull-no-punches series of tweets earlier this week, Maple Leaf Foods CEO Michael McCain excoriated the “narcissist in Washington” for starting a series of events that ended with Iranian missiles downing a Ukrainian passenger jet, killing all 176 people on board, including the family of a Maple Leaf Foods employee. McCain’s stance was bold and unapologetic. But was it …

Planning Beyond ‘Business As Usual’

I was walking through a train station a couple of years ago, contemplating life, work, and business, feeling vexed by the complexity of it all, when I suddenly looked and found myself confronted with a message so clear and powerful, I had to take it as a sign…. My peripatetic meanderings had brought me face to face with a giant …