responding-to-a-terrible-idea-for-post-pandemic-economic-recovery

Responding to a Terrible Idea….

“It has taken decades and centuries to build up the wider business and economic infrastructure that supports face-to-face working,” points out ‘Macro Strategist’ Luke Templeman, writing in Deutsche Bank’s Konzept magazine. “Those who can work from home… should be taxed in order to smooth the transition process for those who have been suddenly displaced.” What a terrible idea. Perhaps Konzept’s …

The connection between Cathedral Thinking and purpose

Reflections of Our CEO: Using Legacy as a Verb

The inspiration of a strong, organizational purpose only runs as deep as its connection with each individual member of the team. Yet, while “culture eats strategy for breakfast,” too few leaders tend the connection their team members feel between their personal values and their work. Years ago, I was introduced by a prospective client to the founder of his organization. …

Case Study: Redbox Group

REDBOX Group has been offering interiors, office supplies and print solutions to its customers for over 30 years. The 35-person, London-based company’s values of ‘listen, care and deliver’ are at the heart of its approach to business. In a bottom line-driven market, REDBOX has always cared about social purpose and enhancing and measuring their social impact. Following a new product …

Marketing’s Seismic Shift

Nearly a generation ago, as omnipresent advertising was making it harder and harder to win consumers’ attention, the seminal Positioning forever changed the shape of marketing. Today, another seismic shift is reshaping marketers’ work. Early adopters will have a massive advantage in the next economy. Positioning: The Battle for Your Mind was written as a guide “to be seen and …

Solving the Problem of ‘Business As Usual’

On October 15, lawyers filed what may be the first lawsuit charging that vape-maker JUUL is responsible for the death of teenager Daniel Wakefield, who was found unresponsive on his family’s living room couch by his father. JUUL has denied targeting teenagers with its marketing; however, the Federal Trade Commission is investigating them for just that. This lawsuit comes just …

Sharing Joy in a Time of Anxiety

The Monday morning of my birthday week I was feeling really gloomy. Downright down, in fact. The tricky tendrils of existential anxiety were taking hold. The previous evening, I had been to see a documentary called The Ponds. It’s an utterly charming film about the men and women who swim year-round in the ponds on Hampstead Heath near where I …

Purpose and Accountability: The Carrot and Stick of Social Impact

Social entrepreneurs are about more than making money. We have loftier goals than mainstream, profit-maximizing business organizations—and that sense of purpose is powerful. New hires are attracted by purpose. Leading investors demand purpose. Purpose brings teams of diverse people together. It’s an essential part of leadership, culture, and storytelling, especially in times of crisis. Purpose sits at the heart of …