Marketing’s Seismic Shift

Nearly a generation ago, as omnipresent advertising was making it harder and harder to win consumers’ attention, the seminal Positioning forever changed the shape of marketing. Today, another seismic shift is reshaping marketers’ work. Early adopters will have a massive advantage in the next economy. Positioning: The Battle for Your Mind was written as a guide “to be seen and …

Solving the Problem of ‘Business As Usual’

On October 15, lawyers filed what may be the first lawsuit charging that vape-maker JUUL is responsible for the death of teenager Daniel Wakefield, who was found unresponsive on his family’s living room couch by his father. JUUL has denied targeting teenagers with its marketing; however, the Federal Trade Commission is investigating them for just that. This lawsuit comes just …

Sharing Joy in a Time of Anxiety

The Monday morning of my birthday week I was feeling really gloomy. Downright down, in fact. The tricky tendrils of existential anxiety were taking hold. The previous evening, I had been to see a documentary called The Ponds. It’s an utterly charming film about the men and women who swim year-round in the ponds on Hampstead Heath near where I …

Purpose and Accountability: The Carrot and Stick of Social Impact

Social entrepreneurs are about more than making money. We have loftier goals than mainstream, profit-maximizing business organizations—and that sense of purpose is powerful. New hires are attracted by purpose. Leading investors demand purpose. Purpose brings teams of diverse people together. It’s an essential part of leadership, culture, and storytelling, especially in times of crisis. Purpose sits at the heart of …

Purpose Was Never the Whole Story

Among the major trends in business in 2018 was the call for companies to embrace social purpose. Starting with Larry Fink’s widely cited letter to CEOs, momentum built as educators, consultants and conveners leapt to position themselves as the thought leaders of ‘the purpose revolution.’ On January 4, 2019, just shy of a year since Fink published that letter, PhD …

Adding Value Through Impact Reporting

It took us a while to issue our own Impact Report but as vocal advocates for impact reporting we have to walk the talk! As the old journalistic adage goes: ‘Nothing like a deadline….’ Given we were invited to present a workshop on impact reporting at the 2018 Investor Circle – Social Venture Network conference on Bridging Profit & Purpose, we …