Marketing’s Seismic Shift

Nearly a generation ago, as omnipresent advertising was making it harder and harder to win consumers’ attention, the seminal Positioning forever changed the shape of marketing. Today, another seismic shift is reshaping marketers’ work. Early adopters will have a massive advantage in the next economy. Positioning: The Battle for Your Mind was written as a guide “to be seen and …

Is Growth a Dirty Word?

At next week’s GLOBE Forum in Vancouver, I’ll moderate an expert panel taking up exactly this question, in the context of global economics and the role of business. Great timing, then, that last week, the Wellbeing Economy Alliance released their Business of Wellbeing Guide. Watch the business section of the average newscast, and you’d be forgiven for thinking that economic …

Reflections of Our CEO: A Moment of Contemplation

Every year at this time, I take a day or two out of seasonal festivities to reflect on the year that was and to set intentions for the year ahead. This year, as the decade also comes to a close, it feels like an important moment. Consider the passing of the decades…. For me, 1990 was the year I graduated …

Turning Entrepreneurship Inside Out

For the last four years, I’ve had the pleasure of serving as an Entrepreneur in Residence at RADIUS, a social innovation lab and venture accelerator at Simon Fraser University. Like all entrepreneurs, RADIUS program participants face myriad challenges, but there’s one problem in particular that always piques my interest. In the first accelerator cohort, there was a young woman who …

Sharing Joy in a Time of Anxiety

The Monday morning of my birthday week I was feeling really gloomy. Downright down, in fact. The tricky tendrils of existential anxiety were taking hold. The previous evening, I had been to see a documentary called The Ponds. It’s an utterly charming film about the men and women who swim year-round in the ponds on Hampstead Heath near where I …