Marketing’s Seismic Shift

Nearly a generation ago, as omnipresent advertising was making it harder and harder to win consumers’ attention, the seminal Positioning forever changed the shape of marketing. Today, another seismic shift is reshaping marketers’ work. Early adopters will have a massive advantage in the next economy. Positioning: The Battle for Your Mind was written as a guide “to be seen and …

Grief and Resilience

At Junxion we have a weekly virtual team meeting. We check in, run through milestones for the week and end with ‘Asks and Offers’ to make sure we are supporting each other to meet those deadlines. On a recent call, people were declaring their ‘word of the week’ to sum up how they were feeling. Many of the team had …

Solving the Problem of ‘Business As Usual’

On October 15, lawyers filed what may be the first lawsuit charging that vape-maker JUUL is responsible for the death of teenager Daniel Wakefield, who was found unresponsive on his family’s living room couch by his father. JUUL has denied targeting teenagers with its marketing; however, the Federal Trade Commission is investigating them for just that. This lawsuit comes just …

Case Study: UN Principles for Responsible Banking

The United Nations Environment Programme Finance Initiative (UNEP FI) is a strategic public-private partnership between UNEP and the global financial sector, with a mission to support sustainable finance. Junxion was engaged to develop the global communications strategy for their newly launched Principles for Responsible Banking. The UNEP FI brings together more than 230 financial institutions including banks, insurers and investors. …

Unintended Consequences: B Corp Legislation in British Columbia

In a few weeks, the BC government will vote on a bill tabled by the BC Green party to create a new corporate form—the Benefit Company—based on the American model of benefit corporations. It’s a well-intentioned move, and has vocal support from several members of the local B Corp certification community, but it has some real and negative unintended consequences. …

Adding Value Through Impact Reporting

It took us a while to issue our own Impact Report but as vocal advocates for impact reporting we have to walk the talk! As the old journalistic adage goes: ‘Nothing like a deadline….’ Given we were invited to present a workshop on impact reporting at the 2018 Investor Circle – Social Venture Network conference on Bridging Profit & Purpose, we …

Showcasing Impact: A Fast, Cheap, and Good Approach?!

It’s a constant challenge for leaders of purpose-driven organizations to showcase their goals and demonstrate their impact for stakeholders. Here’s one approach, using simple dashboards. The problem for reporting managers and social entrepreneurs is that they must… craft a clear and compelling message, backed by data, about how they’re achieving their goals that is tailored to different audiences, and do …