Marketing’s Seismic Shift

Nearly a generation ago, as omnipresent advertising was making it harder and harder to win consumers’ attention, the seminal Positioning forever changed the shape of marketing. Today, another seismic shift is reshaping marketers’ work. Early adopters will have a massive advantage in the next economy. Positioning: The Battle for Your Mind was written as a guide “to be seen and …

Storytelling for the Purpose Revolution

Nearly 20 years ago, Junxion pioneered an approach to values-based branding that’s now being used by social ventures and nonprofits on four continents. It starts by defining brand more broadly—as the public face of strategy. Your brand is a powerful tool of engagement for stakeholders inside and outside your organization. And it’s stakeholders you need to engage—your customers, your staff, …

Curiosity, Creativity, and Blue Apples

This post is the first in a series of interviews with changemakers in Junxion’s community—our clients, our alumni, our partners, and our team. Today, we meet Junxion Design Director, Sherry Pomerleau.   So how did you find your way to Junxion and social purpose focused work? Five years before I joined Junxion, when I was with my own company, we …