Marketing’s Seismic Shift

Nearly a generation ago, as omnipresent advertising was making it harder and harder to win consumers’ attention, the seminal Positioning forever changed the shape of marketing. Today, another seismic shift is reshaping marketers’ work. Early adopters will have a massive advantage in the next economy. Positioning: The Battle for Your Mind was written as a guide “to be seen and …

Proving the Difference We Make

“Better than last year’s report.” That was what the adidas director of social and environmental affairs would say every year when I asked him what the brief was for that year’s sustainability report. It was wonderful to hear that from a client and I try and bring that same ambition to all the reports we work on––including our own. Today …

Confront the Skeptics: Getting Buy-in to Better Reporting

If you’re on a lonely road, trying to get senior leaders to make a greater commitment to accountability for impact, but nobody’s hopping on your bandwagon, we have good news! We’re with you. In service to those of you who have the inspiration, but not the authority, to take your organization in a more purposeful and accountable direction, this post …

Storytelling for the Purpose Revolution

Nearly 20 years ago, Junxion pioneered an approach to values-based branding that’s now being used by social ventures and nonprofits on four continents. It starts by defining brand more broadly—as the public face of strategy. Your brand is a powerful tool of engagement for stakeholders inside and outside your organization. And it’s stakeholders you need to engage—your customers, your staff, …

Planning Beyond ‘Business As Usual’

I was walking through a train station a couple of years ago, contemplating life, work, and business, feeling vexed by the complexity of it all, when I suddenly looked and found myself confronted with a message so clear and powerful, I had to take it as a sign…. My peripatetic meanderings had brought me face to face with a giant …

Solving the Problem of ‘Business As Usual’

On October 15, lawyers filed what may be the first lawsuit charging that vape-maker JUUL is responsible for the death of teenager Daniel Wakefield, who was found unresponsive on his family’s living room couch by his father. JUUL has denied targeting teenagers with its marketing; however, the Federal Trade Commission is investigating them for just that. This lawsuit comes just …

Declaring a Climate Emergency

Junxion has been advising clients on strategy, sustainability, and social impact for over 20 years. During that time, tens of thousands of our peers around the world have been doing their own inspiring and innovative work. But it simply hasn’t been enough. Today, we’re taking the initiative as an international business formally to declare a climate emergency. As every month …