During 2007, Junxion Strategy and Ethos JWT worked collaboratively on a Strategic Framework for Sustainability Action and Awareness for The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) and Environment Canada.
As part of that initiative, Junxion/Ethos prepared a Sustainability Awareness + Action Best Practices and Key Lessons Report. The creation of this report involved two key areas of research:
- Literature review of on-line articles and published reports covering a range of areas related to sustainability, social marketing and cause-related marketing;
- Case studies that review success factors of relevant social and cause-related marketing initiatives and include interviews with individuals involved in the development and execution of these initiatives.
While this report was prepared for VANOC and Environment Canada, the findings can be generalized to a variety of social marketing initiatives. Click here to download a copy.