Canada Green Building Council | Launch a new LEED certification

After working with the Canada Green Building Council (CaGBC) for the past 18 months, Junxion helped this organization launch its first green building rating system aimed at single family homes and multi-unit residential developments of three storeys or less.


LEED Canada for Homes is Canada’s only national third party green building certification, and is now being delivered to Canadian homebuyers through seven providers across the country. Junxion supported the CaGBC with a communications strategy, messaging and media relations as this new rating system was launched in Toronto, Montreal and Vancouver. It also created a consumer-focused brochure, which clearly explains what makes a LEED home green, and the benefits to owning and living in one.

With the popularity of green building continuing to grow, the CaGBC will be launching two other LEED rating systems this year, LEED Canada for Existing Buildings: Operations and Maintenance this summer, and LEED Canada for Neighbourhood Development later in the year.

Junxion continues to support the CaGBC’s efforts with communications strategy and implementation around all LEED green building rating systems, as well as its new building efficiency program, Green Up.

A green home is desirable for many reasons: it uses less energy, water and natural resources, creates less waste, and is healthier and more comfortable for its occupants than a conventional home. Energy and water bills are lower in a green home, as are greenhouse gas emissions. There is less occupant exposure to mould and mildew as well. Considerations such as natural light, even temperature, location within the community and views are also taken into account in the levels of LEED certification.

Another long-term benefit of buying or building a LEED certified home is that the program is designed around durability; homes that do not need retrofitting or upgrades over the course of time. High quality is inherent in LEED rating systems, which may someday be deemed an industry standard, as green buildings and homes gain an even wider market acceptance.