Five Questions with Katja Macura

Katja Macura recently joined Junxion as a Senior Consultant, after serving as LOCO’s co-Executive Director. There, she supported a broad network of local enterprises, and the advancement of local economy thinking. That’s just one of the lenses through which she sees her work at Junxion. We asked five questions of our newest Junxionite….

What are you most passionate about professionally? What most excites you about your work & the contribution you can make?

I’m passionate about human centred design and how it contributes to the experiences we as people have in the world. Professionally, right now I’m really interested in the idea of Transition Design and how we can use design approaches to lead social change and innovation.

I love when I am able to bring a human centred approach to business problems and see clients shift their thinking from this perspective.

In your work or creative process, what concepts are sacred? Which rules have you made, which ones do you follow? Which rules do you break?

The first sacred rule is that nothing is sacred! I think all rules should at least be questioned for relevance on a regular basis. As a consultant, I frequently have been in a position to question rules and norms as someone who is close enough to but somewhat ‘outside’ the system.

That said, from a creative and strategy perspective, one rule that really holds true is to start by identifying and understanding audiences and stakeholders. This is a critical step in any strategic process that is often skirted or given only a cursory look, but can really help guide decisions throughout the planning and implementation process if audiences are deeply understood.

How does your background fit with Junxion?

I have a strong background in brand communications and sustainability which, really is a good fit with the work Junxion does. When I tell most people about my new role at Junxion, the most common response is “that looks perfect for you!” and I had the same thought when I first heard of the role.

I think my emphasis on user experience and human centred design is a good complement to Junxion’s strategic approach and the team’s skills. I love that we take a bigger picture approach to our client work and that critical thought and insight is highly valued and part of our culture. In addition, as a systems thinker who wants to encourage social innovation towards a sustainable future, it’s great to be working with a team that likes to chat about these things philosophically over lunch while not taking ourselves too seriously and having a laugh as well.

What’s the one problem you are best at solving for our clients?

Taking a big idea and making it accessible. Whether it’s creating a strategic roadmap or articulating an approach to achieving a vision, teams can often get stuck on something that just feels too big. I can help them break it down into actionable steps to move them forward.

What do you hope to contribute / accomplish with Junxion? For clients?

I want to help them ensure their efforts are strategically and practically aligned with the changes they want to see in the world, and then I want to help them tell their stories and inspire others to do the same.


We’re excited to have Katja on board at Junxion, and already see her mind and energy at work for our clients. Learn more about Katja and her background, or reach out to connect with her.