In an insightful article published by The Guardian today, Junxion client and Everyclick CEO Polly Gowers makes the case for bringing private sector technology and innovation to bear on the pressing challenges of charitable fundraising
Public sector cuts, restricting funding and stagnant donations means that it’s now even more important for charities to find new revenue streams. In particular, technology innovation has, and will continue to support our charities and enable them to find ways to increase funds.
In a political/social context where government funding for charities is shrinking, and during an economic period when individuals have less money to share with their favourite causes, innovative approaches to fundraising are essential to charities’ operations. Gowers argues and we agree that social enterprise is a valuable part of the solution.
Her firm, Everyclick, “turns search-based advertising into a revenue stream for any charity.” Everyclick’s Give as You Live tool, which Octopus helped to brand and launch, operates in the background as users shop as normal. Without changing their habits at all, Everyclick facilitates the donation of a small portion of their purchase price to the charity of their choice. The application alone has the capacity to raise £1.25 billion in unrestricted funding for UK charities this year.