ForestEthics | Transformation Through Collaboration

In late 2004, environmental organisation ForestEthics launched a campaign to expose “Victoria’s Dirty Secret”—the use of virgin paper from boreal forests to produce the one million Victoria’s Secret catalogues that are mailed every day. ForestEthics succeeded in getting the attention of parent company Limited Brands. It also won the company’s support, resulting in a collaboration that transformed Limited Brands’ paper …

Junxion-designed website makes “Clean Coal” dirty

When the people behind the award-winning DeSmogBlog.com came to us in March to partner on an initiative to turn the coal industry’s $40 million “clean coal” PR/lobby/advertising campaign on its head, we jumped in with both feet. “It’s not often clients talk to us about ways to challenge an industry that fuels the power plants that produce 1.5 billion tons …

VANOC | Junxion and Ethos JWT collaborate for sustainability

During 2007, Junxion Strategy and Ethos JWT worked collaboratively on a Strategic Framework for Sustainability Action and Awareness for The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) and Environment Canada. As part of that initiative, Junxion/Ethos prepared a Sustainability Awareness + Action Best Practices and Key Lessons Report. The creation of this report involved two …