Proving the Difference We Make

“Better than last year’s report.” That was what the adidas director of social and environmental affairs would say every year when I asked him what the brief was for that year’s sustainability report. It was wonderful to hear that from a client and I try and bring that same ambition to all the reports we work on––including our own. Today …

When Business Leaders Take a Stand

In a pull-no-punches series of tweets earlier this week, Maple Leaf Foods CEO Michael McCain excoriated the “narcissist in Washington” for starting a series of events that ended with Iranian missiles downing a Ukrainian passenger jet, killing all 176 people on board, including the family of a Maple Leaf Foods employee. McCain’s stance was bold and unapologetic. But was it …

Reflections of Our CEO: A Moment of Contemplation

Every year at this time, I take a day or two out of seasonal festivities to reflect on the year that was and to set intentions for the year ahead. This year, as the decade also comes to a close, it feels like an important moment. Consider the passing of the decades…. For me, 1990 was the year I graduated …

Confront the Skeptics: Getting Buy-in to Better Reporting

If you’re on a lonely road, trying to get senior leaders to make a greater commitment to accountability for impact, but nobody’s hopping on your bandwagon, we have good news! We’re with you. In service to those of you who have the inspiration, but not the authority, to take your organization in a more purposeful and accountable direction, this post …

Working to Purpose: Embracing Accountability

As business’s momentum to embrace social purpose continues to build, many leaders are keen to measure, confirm, and showcase the impact they’re making. This often starts with a deceptively simple question: Can you prove your claims? Do you have data that confirms your impact?   Telling a clear and compelling story about the impact and value of your work, backed …

Image Credit: Mackenzie Stroh

A Long, Hard Look in the Mirror

Last week, I was in Berkeley, California for the Social Venture Circle conference, an annual event that convenes many of the pioneers and leading thinkers of socially responsible business. Many of us this year were most excited to hear from keynote speaker Anand Giridharadas, author of the powerfully provocative bestseller Winners Take All: The Elite Charade of Changing the World. …

Storytelling for the Purpose Revolution

Nearly 20 years ago, Junxion pioneered an approach to values-based branding that’s now being used by social ventures and nonprofits on four continents. It starts by defining brand more broadly—as the public face of strategy. Your brand is a powerful tool of engagement for stakeholders inside and outside your organization. And it’s stakeholders you need to engage—your customers, your staff, …