Marketing’s Seismic Shift

Nearly a generation ago, as omnipresent advertising was making it harder and harder to win consumers’ attention, the seminal Positioning forever changed the shape of marketing. Today, another seismic shift is reshaping marketers’ work. Early adopters will have a massive advantage in the next economy. Positioning: The Battle for Your Mind was written as a guide “to be seen and …

Is Growth a Dirty Word?

At next week’s GLOBE Forum in Vancouver, I’ll moderate an expert panel taking up exactly this question, in the context of global economics and the role of business. Great timing, then, that last week, the Wellbeing Economy Alliance released their Business of Wellbeing Guide. Watch the business section of the average newscast, and you’d be forgiven for thinking that economic …

Proving the Difference We Make

“Better than last year’s report.” That was what the adidas director of social and environmental affairs would say every year when I asked him what the brief was for that year’s sustainability report. It was wonderful to hear that from a client and I try and bring that same ambition to all the reports we work on––including our own. Today …

When Business Leaders Take a Stand

In a pull-no-punches series of tweets earlier this week, Maple Leaf Foods CEO Michael McCain excoriated the “narcissist in Washington” for starting a series of events that ended with Iranian missiles downing a Ukrainian passenger jet, killing all 176 people on board, including the family of a Maple Leaf Foods employee. McCain’s stance was bold and unapologetic. But was it …

Reflections of Our CEO: A Moment of Contemplation

Every year at this time, I take a day or two out of seasonal festivities to reflect on the year that was and to set intentions for the year ahead. This year, as the decade also comes to a close, it feels like an important moment. Consider the passing of the decades…. For me, 1990 was the year I graduated …

Confront the Skeptics: Getting Buy-in to Better Reporting

If you’re on a lonely road, trying to get senior leaders to make a greater commitment to accountability for impact, but nobody’s hopping on your bandwagon, we have good news! We’re with you. In service to those of you who have the inspiration, but not the authority, to take your organization in a more purposeful and accountable direction, this post …

Working to Purpose: Embracing Accountability

As business’s momentum to embrace social purpose continues to build, many leaders are keen to measure, confirm, and showcase the impact they’re making. This often starts with a deceptively simple question: Can you prove your claims? Do you have data that confirms your impact?   Telling a clear and compelling story about the impact and value of your work, backed …