What’s Your Three-Week Strategic Plan?

It’s a very risky proposition to stake the future of your organization on a return to “business as usual” by the end of 2020. Most of the assumptions that underpinned three- or five-year strategic plans at the time of their writing have been upended so fast that we’re seeing clients in various stages of crisis planning this week. Pandemics—or any …

Reflections of Our CEO: Confronting Our Fragility

Over the past week, as international responses to the global COVID-19 emergency have escalated and become more urgent, we’ve been in conversation with our clients, partners, colleagues and others about the confusion, uncertainty, and fear so many of us are feeling. In this time of deep vulnerability, we are each confronting our fragility. Each passing day has brought more bad …

The World Needs Your Story

A month ago, I had the privilege of being a Leading Change delegate at the GLOBE 2020 Forum, the largest sustainable business summit and innovation expo in North America. It was energizing and uplifting to be among the 150 like-minded young leaders and thousands of conference delegates. It renewed my own sense of mission. Junxion has been among the purpose …

Marketing’s Seismic Shift

Nearly a generation ago, as omnipresent advertising was making it harder and harder to win consumers’ attention, the seminal Positioning forever changed the shape of marketing. Today, another seismic shift is reshaping marketers’ work. Early adopters will have a massive advantage in the next economy. Positioning: The Battle for Your Mind was written as a guide “to be seen and …

Is Growth a Dirty Word?

At next week’s GLOBE Forum in Vancouver, I’ll moderate an expert panel taking up exactly this question, in the context of global economics and the role of business. Great timing, then, that last week, the Wellbeing Economy Alliance released their Business of Wellbeing Guide. Watch the business section of the average newscast, and you’d be forgiven for thinking that economic …

Proving the Difference We Make

“Better than last year’s report.” That was what the adidas director of social and environmental affairs would say every year when I asked him what the brief was for that year’s sustainability report. It was wonderful to hear that from a client and I try and bring that same ambition to all the reports we work on––including our own. Today …

When Business Leaders Take a Stand

In a pull-no-punches series of tweets earlier this week, Maple Leaf Foods CEO Michael McCain excoriated the “narcissist in Washington” for starting a series of events that ended with Iranian missiles downing a Ukrainian passenger jet, killing all 176 people on board, including the family of a Maple Leaf Foods employee. McCain’s stance was bold and unapologetic. But was it …