what we believe
Nearly 20 years ago, Junxion pioneered an approach to values-based branding that’s now being used by social ventures and nonprofits on four continents. It starts by defining brand more broadly—as the public face of strategy. Your brand is a powerful tool of engagement for stakeholders inside and outside your organization. And it’s stakeholders you need to engage—your customers, your staff, …
At Junxion we have a weekly virtual team meeting. We check in, run through milestones for the week and end with ‘Asks and Offers’ to make sure we are supporting each other to meet those deadlines. On a recent call, people were declaring their ‘word of the week’ to sum up how they were feeling. Many of the team had …
I was walking through a train station a couple of years ago, contemplating life, work, and business, feeling vexed by the complexity of it all, when I suddenly looked and found myself confronted with a message so clear and powerful, I had to take it as a sign…. My peripatetic meanderings had brought me face to face with a giant …
I’m writing this week to say congratulations to our newly elected Members of Parliament, and to bring social procurement to their attention as an issue that ties together economy, environment, and social inclusion—all issues that were pivotal in the campaign period and the various party platforms. All parties agree that businesses and markets thrive under clear, predictable rules and regulations. …
On October 15, lawyers filed what may be the first lawsuit charging that vape-maker JUUL is responsible for the death of teenager Daniel Wakefield, who was found unresponsive on his family’s living room couch by his father. JUUL has denied targeting teenagers with its marketing; however, the Federal Trade Commission is investigating them for just that. This lawsuit comes just …
A few weeks ago, everyone in each of Junxion’s offices left work to walk in solidarity with the world’s youth during the international Climate Strike actions. We joined millions—richly diverse groups of people young and old, student and professional, who perhaps had little else in common, but were definitely united in their passion for the planet. Looking at the throngs …
Junxion’s not a big firm. But we like to think we play a big game. From our offices in Vancouver and Toronto, Canada, and London, UK, we’ve served and supported clients on five continents. They are startup social entrepreneurs, audacious corporate intrapreneurs, and leaders of some of the world’s most recognized NGOs. Alongside them, we’re building the case studies of …
Junxion has been advising clients on strategy, sustainability, and social impact for over 20 years. During that time, tens of thousands of our peers around the world have been doing their own inspiring and innovative work. But it simply hasn’t been enough. Today, we’re taking the initiative as an international business formally to declare a climate emergency. As every month …
This summer marked the 15th anniversary of the first Global Compact Leaders Summit at the UN Headquarters in New York—convened by Secretary-General Kofi Annan on June 24, 2004. That summit was the beginning of a dialogue about the global struggle for corporate responsibility that has expanded to involve tens of thousands of business leaders, and contributed directly to the creation …
