At Junxion, we believe sustainability reports should be mandatory. But what should be included? From our experience working with brands like adidas, Hong Kong & Shanghai Hotels and many others, here’s our list of the top ten things to include in your report:
- A statement from your CEO, ideally with genuine personal commitment, to drive the business to being more sustainable.
- An assessment of the most material, or relevant, issues that your company has to address.
- A clear expression of your company’s vision or ambition for sustainability, in the context of the big picture social, environmental and economic challenges the world faces.
- A clear sustainability strategy demonstrating how and where this is linked to your company’s overall business strategy.
- Governance structures and processes that show readers this stuff really matters and is reviewed, managed and acted on, just like other important areas of your business.
- Clear goals and targets in each of the main issue areas.
- An overview of performance against key indicators, with some analysis and explanation of trends over time.
- Stories that inspire your readers about your progress. It’s not all facts and data.
- Real people’s voices, both your own and external stakeholders’, to make your work much more tangible and engaging.
- A good, not too limited, assurance statement from a recognised, independent provider to lend credibility to the report, and give you some great tips of things to improve.
Interested to learn more? Our ConnectCSR approach unites branding imperatives with social responsibility and environmental sustainability in a proven strategic approach. And we’d love to hear from you about what your company is planning.