Islington Refugee Centre | The Heart of Progress

Last summer, my children’s school in Highgate, north London hosted the launch event of a new organisation called Highgate Has Heart. We couldn’t have known walking in that our heartstrings would be pulled into what became an incredibly meaningful pro bono project. Highgate Has Heart was set up by local people, including the actor Juliet Stevenson. The group seeks to …

Hollyhock | Supporting the Next Generation of Change Makers

Junxion engaged nearly 300 stakeholders in the development of a new, far-reaching strategic plan for this renowned Leadership Learning Centre. The Business Challenge Located on Cortes Island, off Canada’s west coast, and nestled against the shoreline amid nearly 50 acres of stunning rainforest, Hollyhock is a leadership learning centre that exists to inspire, nourish and support people making the world …

TrustBrand™ | Distinction: The Art of Building a Relevant Standout

It’s a truism of marketing, because it’s taught in the first classes of the first courses on marketing in nearly every undergraduate business program: differentiate or die. Trouble is, it doesn’t work. Sure, it’s important for you to build a brand that stands apart from your competitors. If you aren’t different, you are by definition a commodity, and subject to …

TrustBrand™ | Authenticity & The Power of Values

“Fake it ‘til ya make it.” You’ve heard it before—the old advice doled out to nervous entrepreneurs, early career leaders, or executives with ‘imposter’s syndrome.’ It’s the professional equivalent of a childhood pat on the head: “Keep at it, honey. You can do it.” The idea seems simple: if you act for long enough like you’re creative, confident, and leading …

TrustBrand™ – The Heart of Junxion’s Approach

In an era when stakeholders watch businesses with a hawk’s eye focus on their social and environmental behaviour, and when the countless causes of the social sector strain to stand apart, a strong brand is a vital strategic asset. Every organization has a ‘brand.’ Some think of it as nothing more than a memorable logo. Others expand their definition to include the rules …