Elements of Strategy: Focus your mission….

Strategy can be a highly complex process, involving myriad diverse stakeholders, numerous possible futures, and a dizzying range of possibilities. Yet in the end, strategy is also simple: It’s a plan of action to achieve a desired goal. In our last post, we talked about the first element of strategy—a clear, compelling, aspirational and actionable vision. A well-developed vision answers …

Elements of Strategy: Start with Vision…

Ask any group of entrepreneurs if they have a strategy and most will quickly say they do. In fact, they probably have a hiring strategy, a marketing strategy, a social media strategy, and inevitably an exit strategy! Is this really ‘strategy’ at all? Early stage entrepreneurs—particularly first time entrepreneurs—typically put together a jigsaw puzzle of ideas that aren’t quite assembled …

Think Global, Act Local with your Business

As our news feeds are filled with the worst of nationalist and protectionist rhetoric, I’m inspired by the positive stories that highlight the ways communities are working to foster equity, social inclusion and economic resilience. What does it mean to “think global and act local” in your business operations? Whether it’s the co-operative movement, new ways of thinking about community …

Finding Meaning: Eight Reasons to Work for a Responsible Business

I was born in 1991, so I am what most people call a millennial. I grew up knowing the world faces profound social and environmental challenges. This is not breaking news. However, as a millennial, I also grew up with the important sentiment that I, just one person, can ‘change the world.’ I studied at Dalhousie University in Halifax, Canada and …

Social Venture Institute Impact Bio: Merissa Myles & Scott DiGuistini

Co-creators of Tree Island Yogurt, Merissa Myles and her husband Scott DiGuistini make grass-fed, artisan yogurt at their production plant in the Comox Valley, BC. They’ve earned a reputation as champions of the local food movement—while also shifting the thinking of farmers, retailers, and even the Ministry of Agriculture. Tree Island uses 100% fresh whole Canadian milk, and is committed …

Social Venture Institute Impact Bio: Meghan French Dunbar

Meghan French Dunbar’s mission in life is to inspire and educate people on how business can be used as a force for good. Her ultimate goal? In 20 years, nobody will say “purpose-driven work” or “conscious business” or “sustainable business,” because doing good business will be the new ‘business as usual.’ As Co founder and Editor in Chieftess of Conscious …

TrustBrand™ | Purpose: Putting Meaning to Work

There is a vast gulf growing between younger generations, who want genuine purpose in their work, and older generations (their bosses), who are more likely to define purpose as profitability. This sense of higher purpose is being crystallized as a new cultural value, and can present a profound and durable competitive advantage. This generational gulf was the central finding of …