How are you integrating Reconciliation and social justice in your business?

Canada’s Reconciliation process is rooted in social justice. It recognizes that Canada’s historic treatment of and attitude towards Indigenous Peoples—First Nations, Métis and Inuit—have many deep consequences for our society today. The Reconciliation Commission highlights societal issues of marginalization and racial discrimination, overt systemic bias resulting in a lack of autonomy and opportunity for specific communities, and subtler implicit biases …

Into the Fray! A Call for Corporate Activism

As I write, the air reeks of burned wood. It is the lingering stench of the worst forest fire season on record for Western North America. Massive plumes of smoke are rising hundreds of miles away, and the pall is cast over skies as far as the eye can see. Recent coverage of the worst-ever flooding in Houston, from which …

Elements of Strategy: Measuring Success

When you measure your business’s success, do you look beyond the bottom line? With 88% of consumers seeking brands that respect people and planet, social impact and sustainability are real imperatives in any measure of success. This is the final post in a four-part series about the elements of strategy. In the first, we talked about a clear, compelling, actionable and …

Is Environmental Sustainability Unsustainable?

Sustainable development is about “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” So said Gro Harlem Brundtland, former Prime Minister of Norway. Until the 1980s, business leaders used the word sustainability to mean a company’s ability to increase its earnings, steadily through time. It wasn’t until 1987 and the UN Brundtland Report …

Elements of Strategy: Focus your mission….

Strategy can be a highly complex process, involving myriad diverse stakeholders, numerous possible futures, and a dizzying range of possibilities. Yet in the end, strategy is also simple: It’s a plan of action to achieve a desired goal. In our last post, we talked about the first element of strategy—a clear, compelling, aspirational and actionable vision. A well-developed vision answers …

Elements of Strategy: Start with Vision…

Ask any group of entrepreneurs if they have a strategy and most will quickly say they do. In fact, they probably have a hiring strategy, a marketing strategy, a social media strategy, and inevitably an exit strategy! Is this really ‘strategy’ at all? Early stage entrepreneurs—particularly first time entrepreneurs—typically put together a jigsaw puzzle of ideas that aren’t quite assembled …