Elements of Strategy: Measuring Success

When you measure your business’s success, do you look beyond the bottom line? With 88% of consumers seeking brands that respect people and planet, social impact and sustainability are real imperatives in any measure of success. This is the final post in a four-part series about the elements of strategy. In the first, we talked about a clear, compelling, actionable and …

Is Environmental Sustainability Unsustainable?

Sustainable development is about “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” So said Gro Harlem Brundtland, former Prime Minister of Norway. Until the 1980s, business leaders used the word sustainability to mean a company’s ability to increase its earnings, steadily through time. It wasn’t until 1987 and the UN Brundtland Report …

Finding Meaning: Eight Reasons to Work for a Responsible Business

I was born in 1991, so I am what most people call a millennial. I grew up knowing the world faces profound social and environmental challenges. This is not breaking news. However, as a millennial, I also grew up with the important sentiment that I, just one person, can ‘change the world.’ I studied at Dalhousie University in Halifax, Canada and …

Social Venture Institute Impact Bio: Merissa Myles & Scott DiGuistini

Co-creators of Tree Island Yogurt, Merissa Myles and her husband Scott DiGuistini make grass-fed, artisan yogurt at their production plant in the Comox Valley, BC. They’ve earned a reputation as champions of the local food movement—while also shifting the thinking of farmers, retailers, and even the Ministry of Agriculture. Tree Island uses 100% fresh whole Canadian milk, and is committed …

Social Venture Institute Impact Bio: Meghan French Dunbar

Meghan French Dunbar’s mission in life is to inspire and educate people on how business can be used as a force for good. Her ultimate goal? In 20 years, nobody will say “purpose-driven work” or “conscious business” or “sustainable business,” because doing good business will be the new ‘business as usual.’ As Co founder and Editor in Chieftess of Conscious …

TrustBrand™ | Purpose: Putting Meaning to Work

There is a vast gulf growing between younger generations, who want genuine purpose in their work, and older generations (their bosses), who are more likely to define purpose as profitability. This sense of higher purpose is being crystallized as a new cultural value, and can present a profound and durable competitive advantage. This generational gulf was the central finding of …