TrustBrand™ | Purpose: Putting Meaning to Work

There is a vast gulf growing between younger generations, who want genuine purpose in their work, and older generations (their bosses), who are more likely to define purpose as profitability. This sense of higher purpose is being crystallized as a new cultural value, and can present a profound and durable competitive advantage. This generational gulf was the central finding of …

Roundhouse Radio

Conversations on Responsible Business

Junxion Principal & Managing Director Mike Rowlands is heard regularly on Vancouver’s Roundhouse Radio, in conversations about socially responsible business. Visit this page to listen online for insights and ideas sparked by what’s happening in the news, and to find links to learn more. May 24, 2016: Social Change Institute, Making Space, Managing Passion, Objectivity, Learning from the Best Listen online. “If you’re too close to …

Nordea | Growing the Social Role of Financial Services

It’s always a good idea, although sometimes difficult, to have something interesting to say when you launch your latest sustainability report. Our client Nordea Bank didn’t settle for “interesting”—they raised the bar to “inspiring” levels by launching an ambitious sustainability strategy with their 2015 sustainability report. Nordea is the Nordic region’s largest bank with over 10 million customers. They hold leading …

Social Venture Institute Impact Bio: Sonia Strobel

Sonia Strobel’s father-in-law, Otto Strobel, has been fishing the British Columbia coast since the 1960s. He’s seen the number of independent fishing vessels like his reduced to a skeleton fleet. Sonia and her husband Shaun started Skipper Otto’s Community Supported Fishery (CSF) to make it possible for Otto and a few of the hold-out independents to continue fishing. Skipper Otto’s …

TrustBrand™ | Inspiration: Four Ways to Make Your Story More Compelling

There are two ways to persuade people: Intellectual appeal through rhetoric, and emotional appeal through the power of story. The trouble with rhetoric alone is that people have their own facts: They tend to believe what they already know. So inspiration—the ability to engage people at an emotional level—is vital to the success of any social change brand. Think about …

TrustBrand™ | Authenticity & The Power of Values

“Fake it ‘til ya make it.” You’ve heard it before—the old advice doled out to nervous entrepreneurs, early career leaders, or executives with ‘imposter’s syndrome.’ It’s the professional equivalent of a childhood pat on the head: “Keep at it, honey. You can do it.” The idea seems simple: if you act for long enough like you’re creative, confident, and leading …