Social Venture Institute Impact Bio: Sonia Strobel

Sonia Strobel’s father-in-law, Otto Strobel, has been fishing the British Columbia coast since the 1960s. He’s seen the number of independent fishing vessels like his reduced to a skeleton fleet. Sonia and her husband Shaun started Skipper Otto’s Community Supported Fishery (CSF) to make it possible for Otto and a few of the hold-out independents to continue fishing. Skipper Otto’s …

TrustBrand™ | Inspiration: Four Ways to Make Your Story More Compelling

There are two ways to persuade people: Intellectual appeal through rhetoric, and emotional appeal through the power of story. The trouble with rhetoric alone is that people have their own facts: They tend to believe what they already know. So inspiration—the ability to engage people at an emotional level—is vital to the success of any social change brand. Think about …

TrustBrand™ | Authenticity & The Power of Values

“Fake it ‘til ya make it.” You’ve heard it before—the old advice doled out to nervous entrepreneurs, early career leaders, or executives with ‘imposter’s syndrome.’ It’s the professional equivalent of a childhood pat on the head: “Keep at it, honey. You can do it.” The idea seems simple: if you act for long enough like you’re creative, confident, and leading …

It’s Official! Junxion is B Corp Certified

Junxion is proud to have certified our international business as a B Corp—making us the newest member of a movement that now spans nearly 1,600 businesses in 42 countries around the world. For 20 years, Junxion has been committed to using business as a force for good. It has helped distinguish Junxion from other consultancies and communications agencies, and a theme …