Elements of Strategy: Measuring Success

When you measure your business’s success, do you look beyond the bottom line? With 88% of consumers seeking brands that respect people and planet, social impact and sustainability are real imperatives in any measure of success. This is the final post in a four-part series about the elements of strategy. In the first, we talked about a clear, compelling, actionable and …

Elements of Strategy: Focus your mission….

Strategy can be a highly complex process, involving myriad diverse stakeholders, numerous possible futures, and a dizzying range of possibilities. Yet in the end, strategy is also simple: It’s a plan of action to achieve a desired goal. In our last post, we talked about the first element of strategy—a clear, compelling, aspirational and actionable vision. A well-developed vision answers …

Elements of Strategy: Start with Vision…

Ask any group of entrepreneurs if they have a strategy and most will quickly say they do. In fact, they probably have a hiring strategy, a marketing strategy, a social media strategy, and inevitably an exit strategy! Is this really ‘strategy’ at all? Early stage entrepreneurs—particularly first time entrepreneurs—typically put together a jigsaw puzzle of ideas that aren’t quite assembled …

Reflections of Our CEO: Inspiration for a Bold, New Year.

I’ve had Blackstar on repeat all week. Can’t get enough of it. “Challenging and disturbing,” in a characteristically David Bowie way, it was released a year ago today, and just two days before he succumbed to the cancer he’d been fighting while writing and producing his last album. In many ways, Blackstar is a raging lament at the death Bowie …

TrustBrand™ | Purpose: Putting Meaning to Work

There is a vast gulf growing between younger generations, who want genuine purpose in their work, and older generations (their bosses), who are more likely to define purpose as profitability. This sense of higher purpose is being crystallized as a new cultural value, and can present a profound and durable competitive advantage. This generational gulf was the central finding of …