Elements of Strategy: Measuring Success

When you measure your business’s success, do you look beyond the bottom line? With 88% of consumers seeking brands that respect people and planet, social impact and sustainability are real imperatives in any measure of success. This is the final post in a four-part series about the elements of strategy. In the first, we talked about a clear, compelling, actionable and …

Finding Meaning: Eight Reasons to Work for a Responsible Business

I was born in 1991, so I am what most people call a millennial. I grew up knowing the world faces profound social and environmental challenges. This is not breaking news. However, as a millennial, I also grew up with the important sentiment that I, just one person, can ‘change the world.’ I studied at Dalhousie University in Halifax, Canada and …