Leadership & change: the role of effective sustainability reporting

In the first of these articles on sustainability reporting, I argued companies need to telling a coherent story in their reporting across the four inter-related areas—setting the context, articulating their purpose, demonstrating innovation and showcasing impact. This makes the reports more interesting to read, and engages more people outside the business in sustainability programmes. In this piece, I am arguing …

Elements of Strategy: Measuring Success

When you measure your business’s success, do you look beyond the bottom line? With 88% of consumers seeking brands that respect people and planet, social impact and sustainability are real imperatives in any measure of success. This is the final post in a four-part series about the elements of strategy. In the first, we talked about a clear, compelling, actionable and …

Vancouver Foundation | Greenest City Grants Program Report

The City of Vancouver has set the ambitious goal to be the world’s greenest city by 2020. Thousands of Vancouverites were directly engaged in projects funded by the Greenest City Community Grants, a program jointly managed by the City and the Vancouver Foundation. Junxion Strategy researched and wrote a case study report on the Greenest City Community Grants Program—a $2M+ …

Your CSR Story: Five Steps to Engage Your Stakeholders

It’s often said that the goal of a Corporate Social Responsibility function in business should be to cease to exist. Can CSR be so embedded in the company that a separate CSR team is wholly unnecessary? It’s a useful question, in that it helps to avoid ‘silo’ thinking. And that’s essential when you’re developing the communications plan for your CSR …