Elements of Strategy: Measuring Success

When you measure your business’s success, do you look beyond the bottom line? With 88% of consumers seeking brands that respect people and planet, social impact and sustainability are real imperatives in any measure of success. This is the final post in a four-part series about the elements of strategy. In the first, we talked about a clear, compelling, actionable and …

Vancouver Foundation | Greenest City Grants Program Report

The City of Vancouver has set the ambitious goal to be the world’s greenest city by 2020. Thousands of Vancouverites were directly engaged in projects funded by the Greenest City Community Grants, a program jointly managed by the City and the Vancouver Foundation. Junxion Strategy researched and wrote a case study report on the Greenest City Community Grants Program—a $2M+ …

Your CSR Story: Five Steps to Engage Your Stakeholders

It’s often said that the goal of a Corporate Social Responsibility function in business should be to cease to exist. Can CSR be so embedded in the company that a separate CSR team is wholly unnecessary? It’s a useful question, in that it helps to avoid ‘silo’ thinking. And that’s essential when you’re developing the communications plan for your CSR …

Elements of Strategy: Focus your mission….

Strategy can be a highly complex process, involving myriad diverse stakeholders, numerous possible futures, and a dizzying range of possibilities. Yet in the end, strategy is also simple: It’s a plan of action to achieve a desired goal. In our last post, we talked about the first element of strategy—a clear, compelling, aspirational and actionable vision. A well-developed vision answers …

Getting Sustainability Reporting Right: Three Trends to Know

Sustainability reporting is being used more frequently as a strategic tool for businesses to address popular interest in socially and environmentally responsible products. Showcasing impact and stakeholder engagement are top priorities, and three trends are giving shape to the most successful reports. Purpose is Moving to the Centre of Attention There’s a growing understanding that employees and customers want to buy …

Think Global, Act Local with your Business

As our news feeds are filled with the worst of nationalist and protectionist rhetoric, I’m inspired by the positive stories that highlight the ways communities are working to foster equity, social inclusion and economic resilience. What does it mean to “think global and act local” in your business operations? Whether it’s the co-operative movement, new ways of thinking about community …

Finding Meaning: Eight Reasons to Work for a Responsible Business

I was born in 1991, so I am what most people call a millennial. I grew up knowing the world faces profound social and environmental challenges. This is not breaking news. However, as a millennial, I also grew up with the important sentiment that I, just one person, can ‘change the world.’ I studied at Dalhousie University in Halifax, Canada and …