Showcasing Impact: A Fast, Cheap, and Good Approach?!

It’s a constant challenge for leaders of purpose-driven organizations to showcase their goals and demonstrate their impact for stakeholders. Here’s one approach, using simple dashboards. The problem for reporting managers and social entrepreneurs is that they must… craft a clear and compelling message, backed by data, about how they’re achieving their goals that is tailored to different audiences, and do …

Let Your Values Drive Your Brand

To deliver a truly authentic and effective brand experience, start with your values. Most companies and organizations are able to identify and name their values, but the most successful organizations strive to live them. And that’s the starting point of great brand experiences. A successful, values-driven brand experience helps people around your organization feel connected to your brand. Customers, partners …

Engage to thrive!

“Engagement drives motivation. Motivation drives performance,” said every HR manager, ever. Because this truth lies at the heart of all HR programmes: engaged staff perform better. The data back this up. According to Gallup’s State of the Global Workplace report, business units in the top quartile on engagement are 17% more productive and 21% more profitable than those in the …

Informing and Inspiring the Global Sporting Goods Industry

Over the past year, we’ve worked with the luminaries of the sporting goods industry to set new standards for corporate responsibility on 13 different impact areas, including working hours for people in operations around the world, climate change mitigation and adaptation, and management of chemicals in garment and equipment manufacturing.   The World Federation of the Sporting Goods Industry (WFSGI) …

How the Sustainable Development Goals make reports more meaningful

As the third and final piece in this series on sustainability reporting, Adam confesses to being a bit of a reporting geek. He appreciates a well-structured report that gives us a sense that the company really ‘means it’ when it comes to doing good, or at least doing less harm. The best reports transparently show what the company is focusing …

Leadership & change: the role of effective sustainability reporting

In the first of these articles on sustainability reporting, I argued companies need to telling a coherent story in their reporting across the four inter-related areas—setting the context, articulating their purpose, demonstrating innovation and showcasing impact. This makes the reports more interesting to read, and engages more people outside the business in sustainability programmes. In this piece, I am arguing …

Into the Fray! A Call for Corporate Activism

As I write, the air reeks of burned wood. It is the lingering stench of the worst forest fire season on record for Western North America. Massive plumes of smoke are rising hundreds of miles away, and the pall is cast over skies as far as the eye can see. Recent coverage of the worst-ever flooding in Houston, from which …

Your CSR Story: Five Steps to Engage Your Stakeholders

It’s often said that the goal of a Corporate Social Responsibility function in business should be to cease to exist. Can CSR be so embedded in the company that a separate CSR team is wholly unnecessary? It’s a useful question, in that it helps to avoid ‘silo’ thinking. And that’s essential when you’re developing the communications plan for your CSR …