Let Your Values Drive Your Brand

To deliver a truly authentic and effective brand experience, start with your values. Most companies and organizations are able to identify and name their values, but the most successful organizations strive to live them. And that’s the starting point of great brand experiences. A successful, values-driven brand experience helps people around your organization feel connected to your brand. Customers, partners …

Engage to thrive!

“Engagement drives motivation. Motivation drives performance,” said every HR manager, ever. Because this truth lies at the heart of all HR programmes: engaged staff perform better. The data back this up. According to Gallup’s State of the Global Workplace report, business units in the top quartile on engagement are 17% more productive and 21% more profitable than those in the …

Open Letter to Prime Minister Trudeau

For decades, an ever-increasing number of business leaders have recognized their companies’ obligations to their employees, their communities, and the environment we all share. The transition to a clean, healthy, diverse 21st century economy has begun—but it’s not without its challenges. Unfortunately, here in Canada, debates about the validity and value of old economy projects have become highly adversarial and …

Informing and Inspiring the Global Sporting Goods Industry

Over the past year, we’ve worked with the luminaries of the sporting goods industry to set new standards for corporate responsibility on 13 different impact areas, including working hours for people in operations around the world, climate change mitigation and adaptation, and management of chemicals in garment and equipment manufacturing.   The World Federation of the Sporting Goods Industry (WFSGI) …

Shift Your Thinking About ‘Growth’

Since our recent piece, ‘Where Do We Grow from Here?’ conversations seem to have been in the air about business growth. How should we grow? Where should we grow? What does growth even mean? We’re not the only ones asking…. In the past year, we’ve completed a number of large, stakeholder-engaged strategic planning assignments with a diverse list of clients. …

Is your Retirement Plan really building what you want?

It’s that time of year when investment managers start calling, and people take pause to think about retirement planning. This year, Junxion’s Garth Yule got to thinking about his financial planning—and what a complete plan should consider. Here’s his take on financial planning with a triple bottom line. I am turning 40 this year. Some of my peers that finally …

How the Sustainable Development Goals make reports more meaningful

As the third and final piece in this series on sustainability reporting, Adam confesses to being a bit of a reporting geek. He appreciates a well-structured report that gives us a sense that the company really ‘means it’ when it comes to doing good, or at least doing less harm. The best reports transparently show what the company is focusing …